Bad and Good Key Words This week we learned the importance of choosing keywords that people might use to search for our products that aren't too broad or too specific. What I learned about Keywords and Google Ads this week has been eye-opening. I never knew that companies choose keywords for their websites. I also didn’t realize how important it is to choose the right keywords to get more traffic to your website. I learned a lot this week about what makes a good keyword and a bad one. You don't want it to be too specific because that could hinder some potential clients but you also don't want it too broad or people will be led to your site that have no interest in your product. For my website, because I am offering Photography portraits in a specific location, it is important that my keywords lead people who need a photographer in Colorado. For example, a good keyword would be “Portrait photography Colorado” instead of just “Pictures”. I look forward to experimenting with the chosen keywords and seeing how things progress.

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