Blog Post – Week 3: Choosing Between Affiliate Marketing and Drop Shipping
This week, I learned a lot about the key differences between affiliate marketing and drop shipping, and how both models have pros and cons depending on your business goals. Through the readings, videos, and class discussions, I’ve realized that affiliate marketing is a great way to start an online business with low risk. Since the affiliate (me) doesn't handle inventory, shipping, or returns, it’s a much simpler and less stressful option—especially for beginners. This was reinforced in the discussion post we reviewed, where the student pointed out that affiliate marketing saves time and reduces complications.
However, affiliate marketing also comes with smaller profit margins and requires strong digital marketing to succeed. Without steady website traffic, it's hard to make good money. On the other hand, drop shipping offers more control over pricing and potentially more profit, but it involves more work—like handling customer service and returns.
Overall after this week affiliate marketing seems like the way to go. I am leaning a little more that way in my business plan.
Every week in learning how to start an online business teaches me one more thing I never knew I never knew. This week, I have learned a lot more about the importance of the right headlines and descriptions for my Google Ad campaign. As I have been diving deep into the Google Ad world, I have enjoyed trying out different headlines and keywords and seeing what combinations produce the best advertisement outcomes. I learned a lot about how important relevance and keyword insertion are to making my ad more dynamic and also relevant to my potential clients. Overall, this learning experience was fun, and I can see its value of having good keywords, headlines, and descriptions in running an effective campaign. I am excited to see how my rewritten ad performs and to evaluate if any tweaks need to be made as I watch what traffic it produces. I am grateful that I somewhat understood what I was doing this week, and I am excited for next week's challenges.
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