Meli Learns How to Start a Business

This week, I learned about the importance of creating a solid online presence, especially when it comes to landing pages and search engine optimization (SEO). I learned that when you have a well-designed landing page, it is easier to turn visitors into customers. I also learned about some things I need to improve, like making my landing page more appealing, but not only that that I need to make sure that it is easy to navigate. Which I am sad to say I don’t think it is at the moment. It’s good to learn things that I need to improve on, though. I also learned a lot about SEO and the importance of keyword targeting and how to optimize the pages on my website. I learned about how important it is to understand what people are actually typing in when they are learning for a product like mine, and how I need to keep it simple by streamlining all my page titles, keywords, and even blog posts so that the search engines are picking up my site when people search for a photographer in Colorado....

This week was another challenging one. I had a really hard time trying to get some of the processes to work, and honestly, I am not sure if it's working. When I check on my Wix site, editing it says it is working, but it's been just a little confusing. I also found out that I started my ad campaign too soon. I thought I was starting to get the hang of things last week, and this week I want to cry. Haha, I guess that’s the way it goes. I feel sometimes I learn more in the weeks when it's harder because I have to put more effort into understanding. There is already a lot I would do better/differently. I am glad that this week we also learned how to improve things. I am continuing to strive to optimize my Google Ads Campaign. I have been able to make some changes that I hope with improve the performance and drive more targeted traffic to my site. An example of one of the changes I made was to pause the keyword phrase “Photography tips.” I paused it because of its high impressi...

Relevance, Quality Score, and Google Analytics This week, we learned about the world of relevance and quality score. I learned I have a lot more to do to improve that score. The readings in this week's assignments really drove home the importance of creating ads that will attract and motivate action from our target audience. I learned that I need to really think about the keywords I use to craft a message with the audience that will resonate with them. We also learned about Google Analytics this week. I can see how that is going to be super helpful in connection with the Google Ads to track where customers are clicking, where they are spending their time. It still all feels over my head a bit, and I am trying to hold on to how it all works, but I am getting there. Overall, this week has been helpful in my understanding of how to better run an online business. I think I am feeling less and less overwhelmed and more and more excited about this class and what I am learning as each we...

Every week in learning how to start an online business teaches me one more thing I never knew I never knew. This week, I have learned a lot more about the importance of the right headlines and descriptions for my Google Ad campaign. As I have been diving deep into the Google Ad world, I have enjoyed trying out different headlines and keywords and seeing what combinations produce the best advertisement outcomes. I learned a lot about how important relevance and keyword insertion are to making my ad more dynamic and also relevant to my potential clients. Overall, this learning experience was fun, and I can see its value of having good keywords, headlines, and descriptions in running an effective campaign. I am excited to see how my rewritten ad performs and to evaluate if any tweaks need to be made as I watch what traffic it produces. I am grateful that I somewhat understood what I was doing this week, and I am excited for next week's challenges.