This week was another challenging one. I had a really hard time trying to get some of the processes to work, and honestly, I am not sure if it's working. When I check on my Wix site, editing it says it is working, but it's been just a little confusing. I also found out that I started my ad campaign too soon. I thought I was starting to get the hang of things last week, and this week I want to cry. Haha, I guess that’s the way it goes. I feel sometimes I learn more in the weeks when it's harder because I have to put more effort into understanding. There is already a lot I would do better/differently. I am glad that this week we also learned how to improve things. I am continuing to strive to optimize my Google Ads Campaign. I have been able to make some changes that I hope with improve the performance and drive more targeted traffic to my site. An example of one of the changes I made was to pause the keyword phrase “Photography tips.” I paused it because of its high impression share rate but a low click-through rate. This told me that people weren’t able to find what they were looking for, so I paused it to reduce wasted spending and start focusing on more targeted phrases. I will track the differences over the next few weeks and see which words and phrases help my Google Ad become more successful.

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