Landing Page and Search Engine Optimization

This week, I learned about the importance of creating a solid online presence, especially when it comes to landing pages and search engine optimization (SEO). I learned that when you have a well-designed landing page, it is easier to turn visitors into customers. I also learned about some things I need to improve, like making my landing page more appealing, but not only that that I need to make sure that it is easy to navigate. Which I am sad to say I don’t think it is at the moment. It’s good to learn things that I need to improve on, though. I also learned a lot about SEO and the importance of keyword targeting and how to optimize the pages on my website. I learned about how important it is to understand what people are actually typing in when they are learning for a product like mine, and how I need to keep it simple by streamlining all my page titles, keywords, and even blog posts so that the search engines are picking up my site when people search for a photographer in Colorado. I have a long way to go, by I am learning a little bit each week that I know will improve my site just a little more each time.