Relevance, Quality Score, and Google Analytics This week, we learned about the world of relevance and quality score. I learned I have a lot more to do to improve that score. The readings in this week's assignments really drove home the importance of creating ads that will attract and motivate action from our target audience. I learned that I need to really think about the keywords I use to craft a message with the audience that will resonate with them. We also learned about Google Analytics this week. I can see how that is going to be super helpful in connection with the Google Ads to track where customers are clicking, where they are spending their time. It still all feels over my head a bit, and I am trying to hold on to how it all works, but I am getting there. Overall, this week has been helpful in my understanding of how to better run an online business. I think I am feeling less and less overwhelmed and more and more excited about this class and what I am learning as each week passes. I am looking forward to what I will learn next week.

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