This week was one of those funny ones where you feel like the information is overwhelming and you don't think there is any chance that you are going to understand what’s going on but then by the end of the week you take the quiz and feel like an expert...well... almost. I learned a lot this week about how to understand google analytics. How and where to look to gather information from the reports and how to translate those reports into ways to improve and support my business. My major takeaway from this week is:
Things are hard until they’re not: Many times this semester I have felt like this class is well over my head. But I have watched my mind slowly catch on and connect and then get things I once thought was impossible. At the beginning of this week I was challenged to find the answers to the google analytic quiz questions but after looking at my classmates responses and how they got their answers and watching the class video at least a few times. By the end of the week it was super easy. Did I have to take the quiz three times…yes…haha. But, I made simple silly mistakes and knew right where to go to find the answers when I had to go back and do the quiz again.
I was mad at myself for taking this business class a couple weeks in. This is my last class other than my internship before I graduate 22 years after starting this journey. I really wanted to take an easy class and coast but then I saw this class and thought that I would like to see if I could start and online business. I learned so much but especially how I can do all things through Christ when I let go of my preconceived notions of myself, allow my mind to work in different ways than it has before , and let myself struggle to learn. I would not have started an online business before this class but now I cant wait to actually make it happen. I still have a lot to learn but now I know where to start…..
Every week in learning how to start an online business teaches me one more thing I never knew I never knew. This week, I have learned a lot more about the importance of the right headlines and descriptions for my Google Ad campaign. As I have been diving deep into the Google Ad world, I have enjoyed trying out different headlines and keywords and seeing what combinations produce the best advertisement outcomes. I learned a lot about how important relevance and keyword insertion are to making my ad more dynamic and also relevant to my potential clients. Overall, this learning experience was fun, and I can see its value of having good keywords, headlines, and descriptions in running an effective campaign. I am excited to see how my rewritten ad performs and to evaluate if any tweaks need to be made as I watch what traffic it produces. I am grateful that I somewhat understood what I was doing this week, and I am excited for next week's challenges.
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