This week's learning has been really helpful in understanding how to create and run a successful online business. I looked at two websites that are similar to my business idea and noticed they have some design features in common. For example, they both have a blog, about us page, and portfolio at the side of the page and in a clear and easy-to-use menu. They also show multiple high-quality photos on the front page and have security symbols to make customers feel safe.
I also learned about the differences between e-commerce and non-ecommerce sites. One big difference between ecommerce and non-ecommerce websites is that ecommerce sites need a payment system and a shopping cart. This means ensuring the payment system is secure and following tax laws. This helped me understand all the tools that I am going to need to make sure everything is in place for purchasing to take place on my website.
Overall, this week's learning has taught me a lot about what's important for an online business, like good design, security, and following the rules. Each week I feel a little more confident in some ways and a little less confident in others in starting an online business. All the tax laws and rules made it feel a little overwhelming but knowing there are platforms that will take care of those things for my website brings me a little peace. I got this.
Every week in learning how to start an online business teaches me one more thing I never knew I never knew. This week, I have learned a lot more about the importance of the right headlines and descriptions for my Google Ad campaign. As I have been diving deep into the Google Ad world, I have enjoyed trying out different headlines and keywords and seeing what combinations produce the best advertisement outcomes. I learned a lot about how important relevance and keyword insertion are to making my ad more dynamic and also relevant to my potential clients. Overall, this learning experience was fun, and I can see its value of having good keywords, headlines, and descriptions in running an effective campaign. I am excited to see how my rewritten ad performs and to evaluate if any tweaks need to be made as I watch what traffic it produces. I am grateful that I somewhat understood what I was doing this week, and I am excited for next week's challenges.
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